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Job Description

Reporting to the head of the BtoC CRM team, as a CRM specialist/ PO CRM, your tasks will be as follows:

  • Write your quarterly roadmap and identifying associated development needs for the technical teams 

  • Recommend and design effective and innovative loyalty mechanisms for our users

  • Operational launch of email and push notification campaigns defined in your strategy (multi-channel, ++ personalization, segmented...) - management of Adobe Campaign Classic and Batch tools

  • Analysis of campaign performance, optimization, and testing (you'll be responsible for choosing the right KPIs, calculating increments, thinking about data requirements, etc.).

  • Management of large-scale, innovative projects across the CRM team (pressure management, prioritization, segmentation...)

  • Reflect on and implement new processes

  • Work in synergy with all internal teams (Project, Data, Features team, Legal, Tech...)

  • International context 

  • Agile method

Qualifications :

  • You have at least four years' experience in CRM, and subjects such as implementing a complex lifecycle, setting up segmentation, or pressure management hold no secrets for you.

  • You are rigorous, organized, and autonomous.

  • You're a self-starter.

  • You like to find solutions.

  • You like to test, analyze, and make recommendations to boost the performance of your actions (and you implement them!).

  • You have a taste for operations.

  • You're adaptable


  • Competitive compensation package
  • Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
  • Benefits including stock purchase plan and annual bonus plans
  • Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
  • Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team.
  • 'Work from anywhere' weeks - up to four weeks working from anywhere, as long as you have an internet connection!
  • Career development, including language classes and Adevinta Academies: specialised content built by our experts on Machine Learning, Agile, Leadership and more
  • EN: Lunch tickets, 25 days holiday + 10/12 extra paid holidays called RTT, Summer bonus (=1% of base salary, paid in July); FR: Une carte titres-resto, 25 jours de vacances + 10/12 RTT, Prime vacance (=1% du salaire de base, versée en juillet)


CRM Specialist BtoC H/F | Adevinta DE
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